Background
15 years. Six iconic organisations.
Most of my career has been spent building things large organisations need but struggle to create themselves — new revenue streams, new ventures, and new products that get to market before the structure would normally allow. The sector changes. The mandate doesn't: zero to one, high ambiguity, commercial accountability.
Selected work
Case Studies
Learning by doing
Experiments
Started with a strategic paper on AI product operating models. Used Claude to generate a full transcript, then Google NotebookLM to transform it into a reflective audio case study. Paper to published podcast — no recording studio required.
Listen on Spotify → 02My daughter Summer wanted a more personalised way to prepare for her first NAPLAN test. Built a Duolingo-style AI learning app — gamified, bite-sized practice for Year 3 kids. Built using Lovable and Claude AI.
Try it → 03Built off the back of board work with Great Barrier Reef Legacy. Needed a practical tool to track and assess cybersecurity risks across an NFP. Built the thing I needed, then made it shareable. Built using Lovable and Claude AI.
View project →At Optus, at BOQ, at Medibank — the brief has always been some version of the same thing: build something that doesn't exist yet, make it commercially viable, and do it faster than the structure would normally allow. The work looks different each time. The approach doesn't.
I have led this work across some of Australia's most recognised organisations. At Optus, under my leadership the team built Donate Your Data — repositioning the brand away from competing on price entirely by creating community value at a scale competitors couldn't replicate — and Call Translate, the world's first AI-powered real-time voice translation service, built in partnership with Google Cloud.
At BOQ I built the Innovation function from the ground up — designing the venture pipeline, running structured business experiments with live customers, and scaling validated opportunities into the core business each year, supported by board-level investment cases. At Medibank I established a greenfield corporate health and wellbeing venture from exploration through to market launch, opening an entirely new revenue line and customer segment — and defined the enterprise AI strategy to help four million members navigate a genuinely complex health system.
I work best in ambiguous, zero-to-one spaces — where the opportunity isn't fully defined yet and someone needs to think strategically, build the case, and make it real. I bring long-term vision, commercial rigour, and the hands-on leadership to see it through.
Executive Education