Medibank · Nov 2023–Present
Work Better
by Medibank
Establishing the organisational capability and product to extend Medibank’s corporate health proposition — a new revenue line, a new customer segment, and a live app.
Establishing the organisational capability and product to extend Medibank’s corporate health proposition — a new revenue line, a new customer segment, and a live app.
Medibank is one of Australia’s largest private health insurers, with over four million members. Its core business operates in a regulated, competitive market with constrained margins. The strategic imperative was to diversify revenue by moving into adjacent health and wellbeing services — establishing the capability and product to serve employers and their employees in a way no insurer had done before.
The Corporate Health and Wellbeing market represented a significant opportunity — Australian employers spending billions annually on employee health programs, with fragmented delivery and no clear digital-native leader.
I was the first hire into this venture — brought in to establish everything from nothing. The mandate: define the product vision and operating model, validate the opportunity, build the team, and take the venture from exploration through to commercial launch inside a highly regulated healthcare environment.
The product was built on League — the leading healthcare consumer experience platform reaching over 20 million people globally. Medibank selected League as its infrastructure partner for corporate digital health and wellbeing, with the partnership announced publicly in October 2024.
In parallel, I defined Medibank’s enterprise AI product strategy — a three-year roadmap shaping how AI could be embedded across member-facing and clinical experiences for four million members.
The result of this venture is Work Better by Medibank — a corporate health and wellbeing app available to employees whose workplace has partnered with the platform, regardless of whether they hold private health insurance.
The app delivers: bite-sized health content across exercise, women’s health, mental health, sleep and nutrition; workplace challenges and team competitions; health metric tracking synced with existing health apps; a clinician-backed health assessment; and AI facial scanning delivering real-time stress, heart rate, and HRV insights in under a minute.